All about Corporate Volunteering & Social Media
Sustainability Adavocate: What Is Sustainability The 1.2M citizens per month* searching Google on the term, sustainability, very often ask, as we do here, What is Sustainability? It shows we have some work to do to raise awareness by starting with the basics. The definition I use most frequently comes from the Constitution of the Iroquois Nations: Look and listen for the welfare of the whole people and have always in view not only the present but also the coming generations, even those whose faces...
Read the original post here. Posted on March 6, 2012 by Laura Asiala I am often asked how the Citizen Service Corps got started at the Dow Corning Corporation. The truth is that there isn’t one answer. While many individuals have answers and worked hard to finally bring this idea to fruition, these are my recollections. In the summer of 2009, then Dow Corning CEO, Stephanie Burns, returned from a meeting atGlaxoSmithKline where she was a member of the board energized by a presentation she...
Read the original post here: Experts Rule: 15 Ways To Establish Authority in Your Field Stephanie Chandler, Subscriber + Comment now If your business is about you and you’re building a personal brand, then it’s essential that you look for ways to stand out against the competition by establishing authority in your field. The process starts by providing helpful information to your target audience—content that appeals to their wants, needs, and challenges. Following are ways that you can stand...
Read the original post here: 'Employee Engagement’ is My New Cause Marketing Buzzword Written on February 1, 2012 in Cause Practices 2 Comments I’m trying to learn more about volunteering and employee engagement initiatives for businesses that want more than the transactional cause marketing campaigns I specialize in. These are the days when I wish employee volunteering expert Chris Jarvis lived closer to me and not in the home of terrible baseball, Toronto. The employee engagement side of cause...
READ THE ORIGINAL POST HERE Cynthia Kurtz Posted: 01/31/2012 08:28:11 PM PST If corporate giving and volunteerism aren't part of what your company thinks about when trying to increase the bottom line, you are missing a great opportunity. Recently, members of the San Gabriel Valley Economic Partnership were privileged to hear Jane Haderlein, senior vice president for development and public affairs at Huntington Memorial Hospital, talk about corporate giving and employee volunteerism...
Original post by Sadie Miller on Wed, Jan 11, 2012 @ 02:31 PM - http://j.mp/xJx6wk Evidence that corporate social responsibility programs can increase revenue by attracting and retaining customers continues to grow. In the working paper, Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance, researchers from Harvard Business School analyzed the adoption of various environmental and social policies among 180 companies and found that High Sustainability companies outperformed...
I wanted to share this article because it offers further insight as to why corporate volunteering improves the workplace. Socializing is typically the number 2 reason why employees choose to join the company's volunteering program. Gallup's insights connect that motivation with an important payoff. You can read the original post on the Gallup site 21 December 2011 The Business of Good Friends Socializing is good for wellbeing -- your employees' and your company's by Jennifer Robison As Tom...
Originally posted on Benevity's Blog Submitted by Jana Taylor on Aug 31, 2011 A lot of times companies ask us: what is the “killer cause” that will make my workplace giving program (or cause marketing campaign) sing? And we think we know the answer. It’s not some magical charity that cuts across every demographic; it’s much simpler than that. The killer cause is the charity or charities (small or large, local or national) that matters most to the relevant individual – in this case the cause or causes that...
Original posted here - http://bit.ly/pTJeLV Written by Jeff Bullas - http://www.jeffbullas.com/ The Modern Executives Essential Social Media Toolkit Plus [INFOGRAPHIC] Written by Jeff Bullas - View Comments Categories: Personal Branding, Social Media Share 82 Privacy on-line is fast disappearing as search engines and social networks publish information in an instant. Conversations about people and brands are searchable with granular advanced search functions that include dates and specific media...